In 2004, the Gran Canaria Tourist Board, the Federation of Hotel and Tourism
Businessmen and women of Las Palmas together with many other businessmen and
women from the sector launched this ambitious project: Gran Canaria Natural & Active.
The purpose of this public and private initiative is to work together towards a joint
marketing and promotion of the island of Gran Canaria as a nature destination, under
the umbrella of a single organisation created to represent all the associated
accommodation and activity companies.
In 2012 as part of its activities to promote the natural wealth of Gran Canaria and all
the different opportunities offered by the associated companies to explore the island,
Gran Canaria Natural & Active, with the help of the Gran Canaria Tourist Board as its
official sponsor, held the Gran Canaria Walking Festival for the first time. This became
an annual event which brings together nature and hiking lovers from all over the world.
The perfect occasion to discover the different routes, corners, culture and cuisine that
Gran Canaria offers, while promoting at the same time the excellent conditions of the
island to practice outdoor activities and rural tourism.